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In the world of fitness trackers, Whoop has a unique business model. Rather than upgrading your wearable every few years, Whoop offers its screenless wristband for free with a monthly subscription that allows you to get the latest software updates as they arrive.
This model did not work so well for a few years when Whoop released very few updates of any kind, software- or hardware-related. But this year, Whoop debuted two new models, the Whoop 5.0 and the Whoop MG (8/10, WIRED Recommends). Until December 2, Whoop’s two top-tier subscriptions are discounted, along with up to 70 percent off new Whoop bands.
Whoop’s Subscriptions Are on Sale
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Photograph: Adrienne So
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Photograph: Adrienne So
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Photograph: Adrienne So
Before this year, Whoop charged a blanket $30 per month for all its features, which include Whoop’s proprietary Strain score. This is a measurement based on the Borg scale of exertion, which is why I noted that it’s the best fitness tracker for gym bros—it measures how hard you work at every activity, not how much activity you engage in per day. Strolled around for 20,000 steps? No good! Get back into the gym and do some lifting!
Right now, the Whoop 5.0 Peak Plan is $40 off the 12-month subscription ($199, $40 off), which includes the 5.0 with the new Healthspan and Pace of Aging features. The Whoop Life ($359/year) gets you the Whoop MG, which unlocks cardiac features like ECGs, heart screeners, blood pressure monitoring, and AFib detection. Paywalling the best and most interesting features behind a subscription does suck, but the current Whoop Life subscription costs the same as the original sub, so it’s not actually a price hike (and discounted, it’s much cheaper).
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