Black Friday is not just about cheap TVs, cut price gaming consoles, and saving money on laptops; it’s also about getting a bargain on Faraday cages to stop 5G from melting your brain, grabbing a great deal on biblically inspired diet pills, and securing that hot-pink T-shirt with a picture of president-elect Donald Trump on the front.
This year, far-right extremists, MAGAworld, and conspiracists are all jumping on the Black Friday bandwagon to try and persuade their followers to buy untested health supplements, unfunny novelty mugs, and guns—lots and lots of guns.
Rather than advertising on mainstream online marketplaces offered by sites including Google or Facebook, these groups are targeting their audience where they live, on fringe and alternative online platforms with little or no moderation. Spaces like Gab, a white-supremacist-friendly social network run by a christian nationalist. Or Telegram, where election deniers and neo-Nazi groups happily sit side-by-side despite new privacy changes being introduced this year. And of course,Trump’s own Truth Social, where his most devoted followers can be found.
Gab and Truth Social did not immediately respond to a request to comment. Telegram spokesperson Remi Vaughn said that ads placed through the Telegram Ads platform are vetted before they are shown.
For those feeling a little drained after Thanksgiving, alternative health company Exodus Strong is offering discounts on a dietary supplement which has “7 Biblically-inspired ingredients and a molecular hydrogen generating blend that optimize your Mind and Body to function the way God intended.” The tablets, which are currently being advertised up to 60 percent off on Truth Social, include, among other biblical ingredients, frankincense and myrrh. Those who purchase one of these supplements will even get a free gift: a prayer plan.
Undermining the boasts about the product slightly, however, is the disclaimer on the company’s own website that reads: “These products are not intended to diagnose, treat, cure, or prevent any disease.”
Launched just in time for Black Friday, the new online store from right-wing YouTube-alternative Rumble features a who’s who of conspiracy theorists and conservative agitators on its front page, including Trump confidante Laura Loomer and underpants-wearing baptiser Russell Brand.
