Technologist Mag
  • Home
  • Tech News
  • AI
  • Apps
  • Gadgets
  • Gaming
  • Guides
  • Laptops
  • Mobiles
  • Wearables
  • More
    • Web Stories
    • Trending
    • Press Release

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

What's On

The Best OLED TVs

29 August 2025

Review: DJI Mic 3

29 August 2025

The Best Labor Day Deals and Sales

29 August 2025

Resident Evil Outbreak: Starting RE Requiem’s Spiritual Predecessor | Super Replay

29 August 2025

The Internet Revolutionized Porn. Age Verification Could Upend Everything

29 August 2025
Facebook X (Twitter) Instagram
Facebook X (Twitter) Instagram
Technologist Mag
SUBSCRIBE
  • Home
  • Tech News
  • AI
  • Apps
  • Gadgets
  • Gaming
  • Guides
  • Laptops
  • Mobiles
  • Wearables
  • More
    • Web Stories
    • Trending
    • Press Release
Technologist Mag
Home » Sony CFO Calls Xperia Brand ‘Very Important’ Part of Business Amidst Ongoing Challenges
Mobiles

Sony CFO Calls Xperia Brand ‘Very Important’ Part of Business Amidst Ongoing Challenges

By technologistmag.com8 August 20252 Mins Read
Share
Facebook Twitter Reddit Telegram Pinterest Email

Sony revealed its Xperia 1 VII smartphone in select global markets in May. After an increase in reports of glitches affecting several units, the company halted sales and launched a replacement scheme for the new handset. The Japanese firm has yet to introduce any other smartphone models this year. Following speculation that the Japanese tech giant might exit the smartphone market entirely, a recent statement from Sony Group’s CFO indicates that the company plans to continue developing new handsets, especially its Xperia range.

Sony CFO Says Firm Continues to Focus on Smartphone Business

During the firm’s financial results briefing on Thursday, Sony Group Chief Financial Officer (CFO) Sue Lin claimed that the Xperia brand is a “very important business” for the company, according to a recent CNET Japan report. She added that the company intends to continue its focus on the smartphone business, as well as other communication technologies beyond handsets.

The comments followed a glitch that affected the company’s latest smartphone, the Sony Xperia 1 VII. Soon after the launch, reports surfaced of several units of the handset shutting down, rebooting randomly, or failing to power on, prompting the company to temporarily suspend sales. The company later announced a free replacement program for all eligible devices.

Aside from this fiasco, Sony has faced stagnation with the Xperia series, particularly in the Japanese market, according to the report, which has also raised concerns about the company’s potential withdrawal from the smartphone business. The Japanese tech giant has yet to launch any other handset in 2025, and this has only fuelled these speculations.

However, the latest comments from the Sony Group’s CFO indicate that Sony plans to continue making more smartphones, and we can expect more Xperia models to debut in the future. 

The Sony Xperia 1 VII comes with a Snapdragon 8 Elite chipset, a 5,000mAh battery and a triple rear camera setup with Sony Alpha technology, including Exmor T and RS sensors, led by a 1/1.35-inch 48-megapixel main sensor.

Share. Facebook Twitter Pinterest LinkedIn Telegram Reddit Email
Previous ArticleThe History and Physics of the Atomic Bomb
Next Article Donald Trump Orders Crackdown on Politically-Motivated ‘Debanking’

Related Articles

Vivo V60 Launched in India With Snapdragon 7 Gen 4 SoC, 50-Megapixel Telephoto Camera: Price, Features

12 August 2025

OnePlus Said to Be Testing Display With 165Hz Refresh Rate; Might Arrive on Midrange Smartphone

12 August 2025

Flipkart Independence Day Sale 2025 Begins Tomorrow: Deals on iPhone 16, Samsung Galaxy S24, and More

12 August 2025

Honor X7c 5G Specifications Teased Ahead of India Launch; Will Feature 5,200mAh Battery, Snapdragon 4 Gen 2 SoC

12 August 2025

Samsung Galaxy A07 Design, Colour Options, Key Features Leaked; Tipped to Get Six Android OS Upgrades

12 August 2025

Realme P4 Series Key Specifications Confirmed Ahead of Launch in India on August 20

12 August 2025
Stay In Touch
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube
  • Vimeo

Subscribe to Updates

Get the latest tech news and updates directly to your inbox.

Don't Miss

Review: DJI Mic 3

By technologistmag.com29 August 2025

I tested the Mic 3 with cameras, computers, and smartphones, using both direct connection and…

The Best Labor Day Deals and Sales

29 August 2025

Resident Evil Outbreak: Starting RE Requiem’s Spiritual Predecessor | Super Replay

29 August 2025

The Internet Revolutionized Porn. Age Verification Could Upend Everything

29 August 2025

Review: Eero Pro 7

29 August 2025
Technologist Mag
Facebook X (Twitter) Instagram Pinterest
  • Privacy
  • Terms
  • Advertise
  • Contact
© 2025 Technologist Mag. All Rights Reserved.

Type above and press Enter to search. Press Esc to cancel.