Netflix is about to feel more like social media with a vertical feed coming soon

Your Netflix app is about to get a social media makeover. The streaming giant confirmed in its Q1 2026 earnings letter to shareholders that a redesigned mobile app with a vertical video discovery feed is arriving by the end of April. “This redesign will better reflect our expanding entertainment offering and make it easier for members to engage how and when they want,” the letter reads.

How is Netflix using vertical video to help you find your next watch?

Netflix first tested a version of this in early 2025, but the rollout was limited. In beta testing, the vertical video discovery feed featured scrollable clips and trailers from Netflix shows and movies right on the app’s home screen.

You can tap a clip to jump straight into watching, add a title to your watchlist, or share it with someone. The feature spans all subscription plans and covers content across multiple genres, not just comedy like Netflix’s older Fast Laughs feed.

Short-form vertical video is quickly becoming the streaming industry’s preferred tool for keeping you glued to your phone. And Netflix isn’t alone in implementing vertical video feed. Disney+ recently launched Verts, a swipeable vertical feed of movie and show clips in its mobile app. Peacock went even further, adding AI-powered vertical NBA broadcasts and a Your Bravoverse feed guided by a digital Andy Cohen avatar.

What else is new on Netflix right now?

Beyond the vertical feed, the streaming platform is also launching Netflix Playground, a standalone gaming app built for kids aged 8 and under. It’s free to use with your existing Netflix membership and has no ads or in-app purchases.

Games featuring Peppa Pig, Elmo, and other familiar characters are available instantly, even offline. Playground is currently live in the US, Canada, UK, Australia, the Philippines, and New Zealand, with a worldwide rollout set for April 28.