Meta launched Muse in September as an AI assistant for shopping, travel bookings, and other tasks. A few weeks later, the company added custom mini apps called Spaces. Amazon has since blocked Muse from making purchases on its platform, while Walmart and Shopify have been more welcoming. Meta is now adding phone calls to the list, allowing Muse to contact businesses on your behalf.
On November 12, Meta’s chief AI officer Alexandr Wang announced that users can now make outgoing calls using Muse. The company started testing the feature in September, but access was limited to a small group. Now, anyone with a paid Muse subscription in the US can use it.
What kind of calls can Muse handle?
You can ask Muse to call a restaurant and make a reservation, contact your insurance provider, or even sort things out with your cable company. Meta also mentions government services such as the DMV. All you need to do is give Muse a task, and it will take care of the conversation.
As far as pricing goes, the Power subscription costs $20 per month and offers 500 million Muse tokens every week. There is also a Maximum plan that costs $100 per month and raises the token allowance to 3 billion for users who need more.
There is an interesting complication here
Meta’s earlier experiments with phone calls weren’t entirely handled by AI. As previously reported by Digital Trends, the company also tested using human contractors to make calls on behalf of Muse users. The arrangement reportedly raised privacy concerns among employees, following which Meta pulled back the human-assisted experiment.
The company later promised disclosures and safeguards before releasing the feature more widely. There is still no clear word on whether human contractors are involved in the current version, or how Meta is handling those disclosures.
