Google I/O 2026 is heavily focusing on allowing users to build things. Alongside the new Gemini 3.5 flash model, a new Antigravity 2.0 IDE, and a new Google AI Studio, the company has also updated Google Pomelli, a tool focused on helping small businesses create their brand identity.
Launched last year through Google Labs, Google says that Pomelli has already helped millions of businesses create professional product shots, social campaigns, and ads. Today, Google is adding a set of new agentic features that take the tool well beyond social media posts.
What is Pomelli?
Pomelli is an AI marketing tool from Google Labs, built in partnership with Google DeepMind. It was designed to help small and medium-sized businesses create on-brand marketing content without needing a design team or a big budget.
The tool works in three steps. You enter your website, and Pomelli analyzes it to build your Business DNA, which covers your tone of voice, color palette, custom fonts, and imagery.
From there, it can generate tailored campaign ideas and create ready-to-download marketing assets for your social media, ads, and website.
What’s new in Pomelli?
The biggest addition is the Pomelli Agent, which now helps you build your Business DNA even if you are starting from scratch. You can upload existing brand materials and product photos, or simply chat with the agent to define your brand identity. Either way, the agent does the heavy lifting.
Once that is set, two new features become available. The first is brand books, a comprehensive guide that can pull together your brand’s visuals and style into one shareable document. The second, and arguably the more exciting one, is the ability to design and launch a complete website in just a few clicks.
The addition of these tools will help small businesses with no online presence create their brand identity, promote on social media, and generate a professional website, all without hiring a big-budget consulting firm. Although how well this will work, only time will tell.
