Negotiations between Google DeepMind and its London-based employees over the possibility of unionization stumbled this week, after initial talks left union representatives feeling they had wasted their time, WIRED has learned.
In May, DeepMind employees asked Google to recognize the Communication Workers Union and Unite the Union as joint representatives. The company later denied that request, but agreed to participate in negotiations arbitrated by a third-party body.
An initial meeting on Wednesday was attended by union officers, DeepMind employees involved in the unionization push, the third-party arbitrator, and DeepMind HR representatives. Those advocating for unionization were left frustrated by the absence of DeepMind leadership figures.
“Recognition talks not being attended by senior management at the opening stage is a leading indicator that a company isn’t engaging in good faith. It’s just a time-wasting exercise,” claims John Chadfield, a CWU officer, who attended the meeting. “Negotiations have stalled at an early stage.”
DeepMind denies that negotiations have stalled. “The first step in the process is to define who the unions want to represent and the parties agreed on next steps to do this,” says Al Verney, a Google DeepMind spokesperson. “The appropriate representatives attended this initial meeting.”
During the meeting, a DeepMind employee read out a prepared letter on behalf of colleagues that support unionization, reviewed by WIRED. “Instead of having meaningful dialogue with its employees about our concerns, Google DeepMind workers have been treated as a problem handed off to HR,” the letter states. The employee reading the statement was interrupted on two occasions by DeepMind HR representatives, according to multiple sources with knowledge of the meeting.
The letter goes on to allege that Google has attempted to quash open dialogue between DeepMind employees and crack down on dissent, by shutting down or reconfiguring internal chat venues, and preventing staff from responding to company-wide communications about the unionization bid. Employees that sought to dance around restrictions were “reprimanded” by HR, the letter alleges.
“The intention was to intimidate,” claims a DeepMind employee involved in drafting the letter, who asked to remain anonymous because they are not authorized to speak to the media. “These are well-established union-busting techniques.”
“We’ll continue to engage constructively in the…process and have open dialogue with employees,” says Verney. “For topics outside of this, we continue to offer employees a variety of other channels and opportunities to discuss their views.”
The push to unionize at DeepMind began in February 2025, when Google’s parent company Alphabet removed a pledge not to use AI for purposes like weapons development and surveillance from its ethics guidelines, WIRED previously reported.
“Those principles were a big part of why I joined DeepMind,” says a second DeepMind employee, who asked to remain anonymous for the same reason. “We basically just got rid of them all.”
