Amazon could soon be your in-flight Wi-Fi supplier, too

American Airlines might be swapping its Wi-Fi provider for something a little more galactic. The airline has confirmed it’s been talking to Amazon Leo (formerly Project Kuiper) about powering its in-flight internet. This could be a massive win for Jeff Bezos’ satellite venture, putting it head-to-head with Elon Musk’s Starlink in a battle for dominance at 38,000 feet.

What Happened: Amazon Leo Emerges as a Contender for AA’s Fleetwide Wi-Fi Upgrade

CEO Robert Isom admitted the airline is evaluating Amazon Leo to bring faster, low-latency broadband to its fleet of over 1,000 planes. Securing American Airlines would be a huge coup for Amazon.

Here is the catch: Amazon Leo works just like Starlink – using low-Earth orbit satellites – but it is way behind in the race. While Starlink has thousands of satellites up and running, Amazon only started launching in April 2025 and currently has about 150 in orbit. Full service isn’t even expected until 2027.

American is already rolling out free Wi-Fi, but there are serious doubts about whether its current provider, Viasat, can handle the future load of hundreds of passengers trying to stream movies and join Zoom calls simultaneously.

Why This Matters: A Battle for the Sky – and Why Passengers Should Care

The fight for sky-high internet is heating up. Starlink has already locked down deals with big names like British Airways and Qatar Airways. Amazon Leo, on the other hand, only has JetBlue on its roster so far.

For American, this is a gamble. Picking Amazon could mean better long-term pricing and a partnership with a tech giant hungry to prove itself. Picking Starlink would mean getting a proven, working system now.

For you, the passenger, this competition is great news. It means the days of slow, expensive, barely-working plane Wi-Fi are numbered. Whether it’s Bezos or Musk beaming the signal, the end goal is internet that actually works like it does in your living room.

What’s Next: A Decision Years in the Making

Even if American signs on the dotted line with Amazon today, you won’t see the service until at least 2027. The airline is keeping its options open, talking to Amazon, Starlink, and Viasat to see who offers the best deal. The next few months will likely decide if Amazon can truly challenge Starlink’s lead in the skies.