Ubisoft is trying to rebuild momentum. It is banking on its biggest franchises for this comeback, as revealed in its latest earnings report. But the French publisher/studio isn’t just relying on the familiar names and is even bringing generative AI as the next experience.
According to Ubisoft’s FY2025-26 earnings report, the company expects a much stronger content pipeline across FY2027-28 and FY2028-29, with releases tied to major brands including Assassin’s Creed, Far Cry, and Ghost Recon.
What’s Ubisoft planning?
The next year is lighter by design. Ubisoft says FY2026-27 will include Assassin’s Creed Black Flag Resynced, which is scheduled for July 9, 2026, alongside other targeted premium games based on established brands. The company also talked about its seven discontinued projects and delayed six others as part of a broader portfolio reset.
Banking on its popular franchises isn’t really surprising. These are massive video game series that have a massive established fanbase. This includes Assassin’s Creed, Far Cry, and Ghost Recon. Aside from this, multiplayer titles like Rainbow Six Siege, The Division 2, and The Crew have helped the company achieve a strong Q4 performance, while Rainbow Six Mobile and The Division Resurgence are a part of the mobile push—despite their slow start.
Why AI has gamers worried
The most unusual part of the report is Ubisoft’s mention of Teammates, described as its “first playable Generative AI experience.” The company says it is accelerating investment behind the project to “enrich player experiences.”
Ubisoft also says its teams are making progress on AI tools for development pipelines, including more intelligent bots for quality-control teams, smarter NPCs, and game worlds that can adapt to player behavior and react more dynamically in real time.
It already has many gamers nervous. Generative AI in games is still a sensitive topic when it comes to video games. The big question is whether these tools help developers or quietly replace human craft.
The harder part will be proving that Teammates is something players actually want to experience. The reception on social media is already pretty negative, as players are worried about the quality.
