Google has been teasing a screen-less fitness band since late March, and now we finally know what it is called. According to 9to5Google, the upcoming device will be marketed as the “Google Fitbit Air.” NBA star Stephen Curry has already been spotted wearing it since the start of 2026, giving the world its first real look at Google’s answer to Whoop.
What is the Fitbit Air and how it plans to take on Whoop
The Fitbit Air takes direct aim at Whoop, the popular screen-less fitness tracker favored by athletes for its detailed health data like recovery, strain, and sleep tracking. The Fitbit Air appears to follow the same playbook. The “Air” name points to a thinner, lightweight design built for all-day wear without the bulk of a traditional smartwatch.
A Google I/O launch looks plausible given how publicly Curry has been teasing the device. Some basic features will reportedly be free, but advanced tools like the AI-powered Ask Coach feature will sit behind a paid subscription.
The Fitbit Air would also be the first major non-Pixel wearable to launch under Google’s leadership since the Fitbit acquisition, which adds real pressure on the device to deliver.
What is Google Health and how does it change the Fitbit experience?
The hardware is only half the story. Google plans to rebrand Fitbit Premium, its existing paid subscription, as Google Health. Additionally, Google will integrate Gemini directly into the Fitbit app to power personalized health insights. These AI features are already being tested through the Fitbit Health Coach public preview.
Once the Fitbit Air launches, the Health feature will get rebranded too, as the Google Health Coach. The teaser shared by Curry ended with a Google “G” with zero Fitbit branding, which now makes a lot more sense. Google is clearly betting that its own name carries more weight in the health tech space than Fitbit does at this point.
